Looking Through the Smoke and Mirrors of the Cannabis Industry

As cannabis enthusiasts, we tend to think that our business is somehow special. Different. As though it exists in a microcosm of its own, unaffected by the kinds of problems that have plagued commerce for centuries.

The cannabis industry is indeed special—for many, it’s not just a business, but a passion—but sadly that doesn’t preclude it from the good and bad elements of any other industry. It has, after all, become a multi-billion dollar industry according to some estimates.

Where there’s cash flow and opportunity, there will also be market fluctuations, dishonest companies, and ruthless competitors.

So how do you as a member of the cannabis industry bring together ethical-yet-efficient business practices while still staying true to your original intentions and passion? That’s a big question to answer, but one of the steps you’ll have to take is to foster your ability to see through some of the more prevalent “smoke and mirrors” that are beginning to show themselves. One great way to get an edge is to have the right advice from a well qualified cannabis consultant
You should also keep yourself up to date with the industry as much as possible. This means:

Reading news, blogs, and magazines. Read critically and welcome opinions from all voices so that you can better form your own.

Attend conferences to learn bleeding-edge information and to expand your network.

Don’t be afraid to get to know your competitors. If you can’t be “friendly rivals,” then you can at least see what they’re doing right—so that you can do it even better.

Your involvement in the cannabis industry may stem from passion, but business thrives on knowledge. Having the right information is critical to your success, not only so that you can serve your customers better, but so that you can see through those who only may wish to serve themselves.