Advertising cannabis, like advertising other regulated products such as alcohol, comes with its own caveats and rules. As states legalize medical and recreational cannabis, government officials must decide what constitutes safe and accurate advertising. At the top of the list is who cannabis advertising should be marketed to (adults over the age of 21) — and who it shouldn’t be marketed to (children and teens).
The California state legislature accepted the voter initiative Proposition 64 in November of 2016. This initiative, also known as the Control, Regulate, and Tax Adult Use of Marijuana Act, legalized recreational cannabis use for Californians over the age of 21. It also implemented regulations and standards for the state’s commercial cannabis market, and introduced new guidelines for cannabis advertising. Business owners in California must comply with standards set forth by the proposition when advertising and marketing their cannabis business.
Below is a list of the regulations put in place for commercial cannabis advertising in California:
Additional regulations may be found in the Adult Use of Marijuana Act regarding how to conduct other business functions beyond cannabis advertising. It’s important for every cannabis business owner to be up-to-date on the cannabis legislation of the state in which they operate. If you’re planning on operating a business in California, make sure you are as well.
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