"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one." ― Mark TwainDownload Brochure
Branding is an important aspect of any business. Effective branding establishes a harmonious visual experience that engages customers and portrays the story of your business. Consistent and engaging branding can create loyal customers and drive brand equity. From a business standpoint, branding is a vehicle for helping your customers understand your product and what sets it apart from the competition.
But for the emerging legal cannabis industry, professional branding may also play a critical role in influencing public perception about the product itself. As the industry expands out of the illegal market, branding has the potential to elevate industry standards, foster credibility among the public, and influence the way society perceives marijuana.
3C’s Nic Easley presents To Do or Die: Staying Relevant in the Maturing Cannabis Market at the Indo Expo in Denver, CO. This speech is a must for new and existing cannabis businesses looking to succeed in the industry long term. Nic discusses the relevance of branding as critical component of a successful cannabis business.
Investing in the cannabis industry is fraught with risk. Not only do companies in the cannabis space face the same risks as other industry companies (financial, market, competition, product/ service efficacy, and more), but also adding cannabis stigmatization combined with legal and compliance risks makes the industry a minefield for investors.
Most know that the cannabis industry has grown at a rapid rate and is projected to continue to do so for the foreseeable future; thus many investors are looking to take a position in this high growth industry. Just like standard investments, considerations of revenue, profit, cash, intellectual property and proprietary components, management team experience and market size are very important. However, it is advisable to proceed with caution and to spend adequate time familiarizing yourself with the legal and compliance burdens of the cannabis businesses, as well as industry developments and pertinent policy trends, in order to truly assess risk.
The recalls involve 20 separate companies that either grow the plant itself or process it into edibles and other products. Comprehensive Cannabis Consulting (3C) has released a position paper that objectively addresses the legal and safety issues of pesticide use on cannabis so that the public is not misinformed.