3C Insights

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and starting on the first one.” ― Mark Twain

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Retail Operators

Professional Branding: Good for business and good for the cannabis industry

Branding is an important aspect of any business. Effective branding establishes a harmonious visual  experience that engages customers and portrays the story of your business. Consistent and engaging branding can create loyal customers and drive brand equity. From a business standpoint, branding is a vehicle for helping your customers understand your product and what sets it apart from the competition.

But for the emerging legal cannabis industry, professional branding may also play a critical role in influencing public perception about the product itself. As the industry expands out of the illegal market, branding has the potential to elevate industry standards, foster credibility among the public, and influence the way society perceives marijuana.

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  • September 19, 2017 / By 3C Team

Agriculture & Cultivation

The Soil Food Web and Optimum Plant Health

In conventional and hydroponic agriculture chemical fertilizers are used to provide the basic elements necessary for plant growth; Nitrogen, Phosphorus, and Potassium (NPK). While NPK fertilizers have proven effective in growing plants there is more to optimal plant health than NPK. Over many thousands of years plants have developed intricate relationships with soil microorganisms to provide necessary elements and adequate water for healthy plant growth.

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  • September 14, 2017 / By 3C Team

Industry & Investment

Navigating California’s Commercial Cannabis License Framework

Following the approval of Proposition 64 last November, legalizing the adult use of marijuana, lawmakers in California have approved a regulatory foundation for the cannabis industry. The statewide regulatory framework, known as the Medical and Adult Use Cannabis Regulation and Safety Act (MAUCRSA), establishes 20 license types available for cultivation, manufacture, distribution, and transportation.

The state will begin issuing licenses for cannabis businesses in 2018 and, while there are still some unknowns, we recommend that business owners become familiar with the license types and associated regulations as they take shape.

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  • September 11, 2017 / By 3C Team

Industry & Investment

Tax Code 280E and What it Means for your Cannabis Business: How to Lessen your Tax Burden

The growth of marijuana startups since legalization has skyrocketed, but with this, so has the business costs. Due to the federal government still classifying marijuana as a schedule 1 substance, businesses are affected by tax code 280E. Tax Code 280E prohibits businesses from deducting expenses in which their primary service is “trafficking controlled substances,” federally this includes marijuana businesses. Here is how and what can be done to lessen the burden.

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  • September 6, 2017 / By 3C Team

Industry & Investment

Lucrative Marijuana Export Market on the Horizon, will the United States Miss the Boat.

The world market for marijuana is growing at a record pace. As new countries legalize marijuana for medicinal and recreational use some countries are looking to foreign suppliers for their marijuana. Countries currently importing marijuana include Germany, New Zealand, Australia, Chile, Brazil and Croatia. It is estimated that the worldwide cannabis market will be worth upwards of $200 Billion once mature. Point being there are and will continue to be many opportunities for cannabis businesses to expand internationally in the coming decade.

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  • September 3, 2017 / By 3C Team

Agriculture & Cultivation

Introduction to Integrated Pest Management in Cannabis Cultivation

Cannabis cultivation, like any agricultural pursuit, requires strict attention to pest management. Integrated Pest Management (IPM) is preferable because it better utilizes resources, minimizes or eliminates the use of pesticides, and therefore provides a safer product for the consumer. IPM is also important because it is an ecosystem based strategy with long-term, as opposed to short-term, goals.

As an Introduction to Integrated Pest Management in Cannabis Cultivation, IPM is most often utilized in controllable environments such as greenhouses. It involves close monitoring for pests (i.e. any organism that damages the cannabis crop) and taking the most logical steps to eliminate the pest.

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  • August 31, 2017 / By 3C Team

Agriculture & Cultivation

Designing the Right Cultivation Facility for your Business: Green your production and your revenue.

Indoor cultivation naturally arose out of the cannabis plants illegal status. Equipment and techniques were developed to allow growers to produce marijuana behind closed doors. With the advancement of indoor cultivation technologies it became possible to establish larger operations with more grow lights. Along with the increase in size came a greater demand for electricity to run the lights and the undesired byproduct of excess heat. A variety of technologies are used to control heat produced by the grow lights including air-cooled hoods, ventilation and circulation fans as well as air conditioning units. This further increases the electricity demands of indoor cultivation facilities.

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  • August 28, 2017 / By 3C Team

Industry & Investment

Eliminating Injustice: Working Toward Equal Opportunity in the Cannabis Industry

Like you, the 3C team watched, reeling, as a national nightmare unfolded in Charlottesville. Images of white supremacists carrying Nazi flags and wielding torches, chanting phrases of hate and menace, seemed to have been ripped from the pages of history and resurrected. Let’s be clear: there is no room, no place for this kind of rhetoric and violence. We must not give it a pass. The 3C team sends our condolences to those directly affected by this horrific tragedy.

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  • August 24, 2017 / By 3C Team

Industry & Investment

Do Your Due Diligence: Seven Tips Before Investing in a Cannabis Startup

There is no doubt that investing in a new company is risky business, and with a very high failure rate for cannabis startups (at 97% as compared to 75% for other industries), it is no wonder why investors must conduct thorough due diligence first. Financial risk is inherent in any investment venture. If you are willing to take that risk, consider these 7 basic tips for investing in a cannabis startup:

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  • August 21, 2017 / By 3C Team

Industry & Investment

California’s Outstanding Potential to Supply Out-of-State and International Marijuana Markets

California’s potential to supply out-of-state and international marijuana markets in the future is without question.

Marijuana is becoming big business in California and several of the other states that have legalized it to one degree or another. As with most agricultural crops in the US, however, California is by far the leader in the pack when it comes to production. Producing an estimated 13.5 million pounds every year, California outproduces other states hands-down.

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  • August 18, 2017 / By 3C Team
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